Choose from constraints, not trends
React offers control for custom experiences and integrations. WordPress gives content-led teams a mature publishing workflow. Shopify provides dependable commerce operations. None is automatically the best answer.
Ask who will operate the website
The people updating pages, products and campaigns should influence the decision. A technically impressive build that the team cannot manage becomes expensive friction.
Plan for the next change
Consider integrations, languages, catalogue growth, editorial volume and reporting before committing to a platform. The right foundation makes expected change easier.