Lead CRM
Capture, qualify and route enquiries with clear ownership, stages and follow-up.
- Lead capture and source attribution
- Pipeline stages and next actions
- Follow-up reminders and handoff
[ Service ]
Custom CRM Development
A practical CRM foundation shaped around the way the business actually works—from lead pipelines to a complete operational workspace.
Clear scopeResponsive deliveryMeasured outcome
[ The right fit ]
Built around the requirement.
Websense can design one focused workflow or connect Lead CRM, KPI CRM, POS CRM, password and credential workflows, Mail CRM and a master CRM into one clear source of truth. The system is scoped around the records, roles, integrations and decisions the team actually needs.
[ CRM capability map ]
One CRM, shaped around the work.
Start with one operational need or connect several into a master CRM. Each capability has a clear boundary, a practical outcome and a route into the wider system.
KPI CRM
Turn targets, activity and outcomes into dashboards people can act on.
- Metric definitions and targets
- Role-based dashboards
- Trends, exceptions and reporting
POS CRM
Connect transactions, customer history and operational signals.
- Customer and transaction records
- Stock and operational context
- Repeat-purchase insight
Password CRM
Structure credential ownership, approvals and audit-ready access workflows.
- Service and credential inventory
- Approval and expiry rules
- Role-based audit trails
Mail CRM
Bring shared inboxes, templates and communication history into the workflow.
- Assignment and shared inboxes
- Templates and conversation history
- Search, notifications and reporting
Master CRM
Combine the pieces into one bespoke system for the client's exact operation.
- Unified records and permissions
- Connected CRM modules
- Automation and roadmap
[ CRM projects ]
Operational systems, documented as products.
Explore focused CRM builds for leads, performance, property operations, shared mail and advertising workflows. Every screen is presented as a product story with sanitized example data.
[ CRM systems / case studies ]
CRM projects
Named product stories for the operational systems Websense can design, build and connect around a client's exact workflow.
Open project ↗01
Websense CRM Hub
CRM system / Client operations
View the CRM case study →
Open project ↗02
Websense KPI CRM
CRM system / KPI management
View the CRM case study →
Open project ↗03
Websense Property CRM
CRM system / Property leads
View the CRM case study →
Open project ↗04
Websense Mail CRM
CRM system / Email operations
View the CRM case study →
Open project ↗05
Websense Meta CRM
CRM system / Advertising operations
View the CRM case study →[ Delivery path ]
A clear route from decision to release.
- 01
Discover
Clarify the objective, audience, constraints and evidence of success.
- 02
Shape
Define the structure, content, experience and technical approach.
- 03
Deliver
Build, verify, release and agree the next measurement point.
[ CRM questions ]
The useful details before we design the system.
Do I need every CRM capability?
No. A focused Lead, KPI, POS, password or Mail CRM can stand alone. The architecture can leave a clean route to a broader master CRM later.
Can the CRM connect to existing tools?
Yes. Integrations are mapped around the records and actions that need to move between the CRM, website, mail, payments, advertising or operational systems.
How do you keep a custom CRM manageable?
The scope starts with a clear data model, roles, permissions, workflow ownership and a documented release path. The aim is useful control, not unnecessary complexity.
Discuss Custom CRM Development
Start with the business goal.
Share the current position and the outcome you need. Websense will recommend a suitable route.
Request a consultation