Define what failure means
A brochure site and a revenue-critical store do not need the same monitoring or recovery plan. Maintenance should reflect operational impact.
Know who owns each action
Document updates, backups, domain renewal, security response, content changes and third-party accounts. Unclear ownership is a common source of avoidable failure.
Use evidence to improve
Maintenance can include performance, search visibility and conversion improvements when those responsibilities are explicit and measurable.